My Weblog

"ready to air Spots"

move out getty images and clips, (& agencies?)  on sites like Spotrunner and  Spotzer you can buy a pre-made CMs, customize it to your product, biz, or service, and even buy local media for it. 

lessons in Axe

Max the Mannequin and Gamou-san from the Axe TV ad are reunited on the website- and this time Gamou-san has brought some friends.

Dentsu eyes Second Life

bbh already has a shiny office in Second Life. Now Dentsu has announced it will set up a 'research lab' inside the virtual world to help promote Japanese companies, and support Japanese users (although there's no Japanese language version yet, there's clearly one in the works). Will there be focus groups for avatars I wonder?!  You can read the press release here.

   

bascule boys

bascule is the hottest web agency in Japan. They've done top quality work with an array of clients ranging from Honda to Heinz. Over the last year we've been working with them on the launch of AXE over here, and they've come up trumps again with AXE NEWS. The site documents the recent spate of frenzied advances on guys by young ladies spreading across  Japan...check it out here.

Give the Bascule homepage a look too.