My Weblog

the brand gap

a recent find on slideshare.... this is how it's done

jwt planning guide

this is our most recent discovery on the great WWW.  written in 1974 by the founder of the world's 1st ever planning department at JWT london.  it's amazing how fresh and relevant it feels all these years later.  learning is only 1/2 the battle - download and use wisely

Download JWTPlanningGuide.pdf