Nikkei BP's annual research report on Brand rankings came out this week. There are two categories- Business to business (ie, what companies think of other companies), and business to consumer. B to B- Toyota keeps the top spot for the 4th consecutive year. B to C- Toyota drives its way into the top spot (no. 2 last year), while Google jumps into second place, up from 15. Check Naoko's rundown on this and more.
