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Axe in Nikkei (Newspaper)'s Trendy 2007 Hit Product Survey

   

The impact and popularity of the Axe campaign has been shown again by its inclusion in Nikkei Newspaper's 2007 Hit Product Survey. Listed at No. 10, in this respected ranking, which looks only at brands that become so popular they crossover into iconic status. The list is as follows:

1. Wii and Wii Sports

2. Crocs

3. Billy's Boot Camp (which the Axercise DVD promo parodies)

4. Mayor of Miyazaki Prefecture, Higashi Kunibara

5. Crispy Kreme

6. Pasmo (transport smart card allowing access to trains, buses and different subway services)

7. Life Bank

8. Friction Ball (ballpoint ben)

9. Tokyo Midtown shopping complex

10. Axe

11. McDonald's Mega Mac

12. ACUO breath freshening gum

13. Balsan Ice Pestkiller (kills bugs with ice)

14. Arauno self-cleaning toilet

15. Kampoyaku Chinese supplement

Download nikkei_trend_ranking_2007.pdf

Axe Fantasy

Chukyo Women’s University has changed their rule of “women only” to accepting male students. This is the first time in Japan that male students study at women’s university. According to newspapers, 6 boys happily attend the entrance ceremony with 420 female students. Apparently, the Chukyo Women’s University is very famous with female wrestling. It is even convenient for them, isn’t it?

Chukyo Women’s University
Article in Japanese

School OOH 2nd Step

The Yosegaki was now filled up by a lot more girls. You can see the reason in the yellow box on the right hand corner. "THE AXE EFFECT"! now is the time to get one, guys?

School OOH 1st Step

Huge sized Yosegaki is up on OOH baord near school all over Japan now. The messages are all from girls saying quite seductive things. Is the guy on the center that popular? He is quite ordinal boy. Why is he that popular? You will see why very soon...