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China has 156 million vehicles

From Adage China - today

"China had nearly 156 million vehicles--55 million cars and 85 million motorcycles--by the end of September, up 7.4% compared with the end of last year. The number of drivers increased 7% to 160.6 million during the same period. China is now the world's second largest auto market after the U.S.Source: Xinhua News Agency "

More evidence of NO TV

"Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That's down from 55 percent 10 years ago, according to the trade publication Advertising Age.

True, Nike increased its spending on traditional media in the United States by 3 percent from 2003 to 2006, to $220.5 million. But in the same period, it increased its nonmedia ad spending 33 percent, to $457.9 million, according to the Advertising Age data. "

source: NY Times OCT 2007

Google fun fact

"According to comScore's qSearch 2.0 service, more than 37 billion searches worldwide went through Google in August. That's about 60 percent of all searches, higher than Google's 50 percent in the United States. ... ComScore estimates that about 750 million people worldwide used Internet search in August, each person averaging about 80 searches."

2nd - Yahoo Inc. :  8.5 billion

3rd - Baidu : 3.3 billion

4th - Microsoft Corp. : 2.2 billion

5th - NHN : 2 billion

Source: MSNBC Oct 2007 Study: Google dominates worldwide search

myspace vs facebook

Taken from a CNN money.com article on Sept 19 2007

"MySpace is the most trafficked website in the U.S.: It registered 45 billion page views in July, according to comScore Media Metrix. Another research firm, Compete.com, calculates that Americans spend about 12% of all their Internet time there.

And apparently it's not just kids anymore - about half of its members are over 35. Murdoch bought MySpace in 2005 when it had $23 million in revenues; he recently told analysts that in the fiscal year beginning in July, it will take in $800 million, with a profit margin greater than 20%.

Hillary Clinton has 135,000 friends, and Barack Obama has 175,000. The recent movie Bratz accumulated 42,000. Victoria's Secret PINK brand has 210,000. Comedian Dane Cook has the most friends of all - more than two million.

Abercrombie & Fitch enjoys a 167,000-member group created by a fan without any involvement from the retailer."

click here for full article

Billboard ad ban leaves Sao Paolo with No Logos

This from leo burnett torontos blog- a great Flickr photoset showing the advertising free zone Sao Paolo has become, after a ban on billboard ads. Spooky

not so patriotic china

according to today's adage china fastfacts, 1.1 million chinese students have studied abroad but only 275,000 of them go home to contribute to the workforce of their country after graduation.  they're getting out and staying out.

green China & red Apple

another surprising piece of info.  China's lenovo tops the Greenpeace Green Ranking of the electronics industry as America's Apple hits the bottom of the list.  see here for a full report.

Product Poetry

Ping Mag is a Japan-based art/ design web journal. It usually has interesting reports, and a fair bit of advertising-related articles.

Check out this look at 'product poetry' - the wondrous English copy on everything ranging from sandwiches to tshirts